Siri

Apple is continuing to face fallout from its Apple Intelligence rollout. As spotted by Reuters, Apple shareholders have sued Apple in a proposed class action securities fraud case for allegedly “downplaying how long it needed to integrate advanced artificial intelligence into its Siri voice assistant.”

The lawsuit alleges that this misrepresentation negatively impacted iPhone sales and Apple’s stock price.

Apple may have belatedly responded to accusations of showing off Siri vaporware at last year’s WWDC, but the controversy is showing no sign of dying down anytime soon.

John Gruber – author of the original piece taking issue with Apple showing off features it hadn’t demonstrated to anyone outside the company – is now joined by M.G. Siegler and others …

This morning, we noted that in a new interview, Apple’s Greg ”Joz” Joswiak confirmed that the new AI Siri upgrade would arrive in 2026. Now, Bloomberg’s Mark Gurman is out with a new report offering more details on the delay, including Apple’s internal timeline.

In a new interview, Apple executives have narrowed the timeline of when to expect Siri’s delayed AI upgrades, confirming they will release in 2026 and no sooner. Here are the details.

There’s no denying that Apple made a major mis-step when it showed off impressive new Siri features during last year’s WWDC, before doubling-down in an iPhone 16 ad. The company was forced to delete the ad and walk back the timing.

That led even the most upbeat of Apple commenters to criticize the company for showing off “vaporware,” implying that the demos had been faked. But two Apple execs have now categorically denied this, and said everything it showed at the time was the real thing …

During its WWDC keynote, Apple addressed one big elephant in the room: Siri’s delayed features that were announced last year but never shipped. And now in a new interview, Siri’s recently-appointed boss Craig Federighi has explained more of the reasoning behind the delay, and teased even more new features are coming.

Siri has been in a state of disarray, but things are starting to improve. Apple’s assistant has new leadership implementing serious changes, and reporting indicates we will start benefiting from big Siri upgrades this fall in iOS 26. Here’s what to expect.

Among all the big and small iOS 26 features expected next week, there’s one rumored change that we’re unlikely to hear about from Apple: the ability to replace Siri. That’s because this ‘nuclear option’ is being mandated against Apple’s will, and will be limited in reach—at least for now.

Rumors suggest that Apple will be implementing Google Gemini support within Apple Intelligence Siri sometime in the near future, alongside the already-existing ChatGPT integration. A recent backend update even revealed that Apple is already prepared for a Google Gemini integration to debut.

Last week at Google I/O, Google announced a number of interesting Gemini upgrades that might make Siri integration a bigger deal than we might think. Let’s discuss.

It goes without saying, Apple’s approach to developing its AI-infused version of Siri has gone very wrong in many ways. Most of the features intended to ship alongside iOS 18 haven’t yet arrived, despite being 11 months past the initial unveiling of iOS 18. Apple has even officially confirmed the delayed launch, stating that the features would launch “in the coming year.”

However, according to numerous reports – Apple has a strategy to bounce back with iOS 19. Here’s how.

I won’t reprise the sad story of how Apple went from being at the forefront of AI technology with the launch of Siri in 2011 to being hopelessly left behind in 2025.

The company’s current approach appears to be to retain the Siri branding for simpler tasks, while using Apple Intelligence for the shiny new things – but there’s now an obvious problem with this …

Considering the host of AI features Apple promised at last year’s WWDC, here we are one year later, and the company seems even further behind the competition than it did last June.

To call the Apple Intelligence rollout a blunder is quite an understatement. However, I am hopeful that in a few weeks, we might see a few new features (or maybe concepts of a plan) that may actually make it feel like the company might catch up:

If you used Siri between 2014 and 2024, and the voice assistant was ever activated by something random you said, you may be entitled to a cut of a payout from Apple.

Apple agreed back in January to settle a class action privacy lawsuit for unintended Siri activations between September 17 2014 and December 31 2024, and US residents can now register a claim …

Not long ago, Siri couldn’t seem to catch a break. After Apple officially delayed the assistant’s big AI upgrades, several internal leaks highlighted just how bad things were behind the scenes. But now, the tides have seemingly turned, and Siri’s good news season is in full swing ahead of iOS 19’s big reveal.

It’s been about a year since Apple announced Apple Intelligence at WWDC 2024. Since then, Siri has received a visual refresh with its new rainbow animation, text-to-Siri support, visual intelligence, and image generation. Features like Genmoji are also available in iOS 18. However, the most critical aspects of Siri, like being conversational and having contextual awareness, are still missing. Meanwhile, AI assistants like ChatGPT and Perplexity are leaps and bounds ahead of Siri in many ways. So, I wanted to put all three to the test to see who deserves to be your go-to voice assistant on the iPhone today. Here is what I found.

Siri is under new leadership at Apple, with Mike Rockwell taking on managerial responsibility under Craig Federighi’s oversight. Rockwell may seem like an odd choice considering his history leading Vision Pro and visionOS development, but per multiple reports his passion to fix Siri has been growing for years.

Last week, Perplexity CEO Aravind Srinivas floated the idea of making a better version of Siri for iPhone users.

should we make a version of siri that works reliably on basic stuff? what all would you like to see in an iOS voice assistant ? if there’s a good amount of interest, we will prioritize

Less than a week later, the Perplexity AI team has kind of delivered.

I’m often skeptical about survey results. There are small-scale ones, where the claimed trends are actually within the margin of error for the sample size, and even in larger ones there’s still ample scope for the results to be way less meaningful than they might seem.

I have to say that Morgan Stanley’s survey on consumer attitudes to Apple Intelligence triggered my doubtometer, as the rosy picture it paints doesn’t seem a very good match for the current state of play …

Apple recently gave Mike Rockwell leadership over Siri, a big shake-up that proved the status quo of Siri development had grown unacceptable to senior leaders. Now, per a new report, it seems Rockwell is wasting no time continuing to implement major changes internally with the teams responsible for Siri.

Seeing people who aren’t developers create apps through vibe coding lately has reminded me of something from two years ago that bodes well for the future of Siri. Vibe coding is the term assigned to the process of building apps using AI by describing the app that you want to exist.

Here’s a weird one. My son and I were discussing shapes on the drive to school earlier this week. His question for me was, “What is the name of the shape that looks like a square with uneven sides?”

I’m now in the habit of saying “ask ChatGPT” before any Siri request that isn’t taking an action like creating a reminder or sending a message. In this instance, though, I picked up my iPhone and pressed the Action button to open Advanced Voice Mode on ChatGPT. The results satisfied his curiosity.

A few days later, I decided to use his query as an example for how ChatGPT through Siri is useful. The results surprised me.