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Samsung Galaxy S25 copied more than a dozen iPhone features, says Macworld

The newly-launched Samsung Galaxy S25 copied more than a dozen iPhone features, argues Macworld, pointing to everything from the slab-sided design to Siri’s glowing border.

The piece acknowledges that both companies copy from each other, but suggests that Samsung is a little less subtle in its approach …

Macworld’s Mahmoud Itani makes the case, starting with Apple Intelligence.

Apple Intelligence offers built-in ChatGPT integration with others, including Google Gemini, coming down the road. One of Samsung’s marquee AI features is that its AI infrastructure is designed to accommodate third-party chatbots, starting with Google Gemini over its own Bixby AI assistant.

When you trigger Gemini, you get a text box featuring a colorful glowing border—just like Siri. Samsung also showed off how the chatbot supports both text and voice input. Meanwhile, selecting text brings up a UI that is almost identical to Apple’s Writing Tools, letting users proofread the selection, turn it into a table, etc.

He goes on to point to the ability to transcribe and summarize phone calls, user natural-language search in the Photos app, and a feature bearing more than a passing resemblance to Image Playground.

Other examples cited include the Live Activities-like Now Bar and the ability to use “cinematic audio” features when recording video.

9to5Mac’s Take

Top comment by Krugler

Liked by 14 people

Ultimately it’s all good: the more closely companies compete, the greater the incentive for each company to come up with the best possible implementation of each new idea.

Yeah, the Rolex I bought for $15 from a guy outside the train station is really forcing Geneva to innovate harder.

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There’s certainly no doubt that Samsung copies from Apple. One of its favorite tactics is to wait until an upcoming iPhone feature is rumored or leaked, and then rush its own version to market so it can claim to have been first, while Apple takes its own sweet time to get things right.

But there’s equally no doubt that Apple copies from Samsung, and of course there are tech developments which multiple companies will adopt once they become available.

Ultimately it’s all good: the more closely companies compete, the greater the incentive for each company to come up with the best possible implementation of each new idea.

Image: Samsung

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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